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Digital Signage Articles

Posted in: Applications, Industry, Trends

Restaurant Digital Signage ExampleDigital signage for restaurants offers a number of advantages over traditional signs and menu boards. Using a digital sign or digital menu board can help restaurant owners and operators save time and money, ease marketing efforts, and make daily operations run smoother.

Cost Savings

A primary concern for many restaurant owners when considering the change to a digital signage solution is the initial cost. But with the cost of newer high-resolution TVs and commercial displays ever decreasing, and the costs of traditional signs and print media staying the same, digital signage offers a clear advantage. Another distinct cost advantage is that despite a larger upfront investment, restaurant digital signage equipment only needs to be purchased once. Old-fashioned signs and print media must be re-ordered and paid for every time a change is needed. With digital signs, changes can be made with a few simple mouseclicks and keystrokes. Since there's no need to keep ordering new media, the cost savings over time is enormous.

Marketing and Promotions

Digital signage in restaurants can also make marketing efforts a breeze. Gone are the days of having to send your design to the printer and wait. If you want to display a new promotion in your restaurant, digital signage lets you quickly setup your promotion and push it to your display. Have a tasty new menu item? Uploading HD photo and video to a digital sign is a fast and easy solution to show it off to your customers.

Many restaurants offer specials during different days of the week, or times of day. Promotions for daily specials, happy hour drink specials, and lunch or dinner specials can all be automated and scheduled to display at specific times using digital signage.

Does your restaurant host live music or show sporting events? Make sure to let your customers know when the next band is playing, or remind them to stop in for a drink to catch the home team's next game. Since announcing new events like these requires constantly updating the information, this would not be practical for traditional signs. Digital signage makes this easy and is sure to grab people's attention.

Update Anytime and From Anywhere

Did the price of one of your main ingredients just go up, forcing you to charge a bit more for some of your food items? Digital signage lets restaurant managers change menu board prices instantly, rather than taking a hit for the price difference, or make physical changes to a regular sign board.

For those who can't always be at their restaurant, or those who manage a chain of restaurants, digital signage provides an easy solution to updating sign content. With a basic internet connection, you can easily update all your digital signs from anywhere. No more reaching or getting up on a ladder to change items on old-fashioned menu boards.

Choosing The Right Digital Signage

The features mentioned above are available on most modern digital signage systems, however you should always check with the provider to make sure their products will meet your particular needs. Some features such as scheduling and accessing the digital sign software remotely over the internet may not be available from every manufacturer. Exhibio digital signage systems are capable of delivering all the solutions presented in this article. You can contact Exhibio here for more information.


Posted in: Trends

Digital signage in movie theaters

Digital displays are helping movie theaters increase profits by driving concession sales to customers before the show.  The displays are attractive to movie goers, enticing them to make purchases they might otherwise pass up.

Electronic message boards replace static signs and have become an integral part of concessions sales.  They draw customers’ attention better and are more cost effective.  There is no need to pay to have traditional signs printed and designed and replaced often as prices and promotions change.  The ability to make real-time changes to pricing and menus also helps to save time and money for theaters.  The network can be updated as often as needed, allowing theaters the flexibility to display special pricing or menu items at specific times of the day as well.

With a digital network, once a design is selected it can be pushed to every location within minutes and all of the signage can be managed from a central location.  The displays can also be customized to run region-specific promotions, pricing and menus.  Advertising slots can also be sold to 3rd party advertiser in order to promote their brands in the concession stands.  Digital displays also offer the flexibility to create one-time use menus for special events or exclusive screenings.

Not only are digital signs increasing concession sales, they are also being used as a more efficient way to list show times, movie titles, ratings, ticket pricing and other information.  Displays are able to show movie trailers and posters, which entertains customers in line and reduces their perceived wait time, making their experience in the theater more enjoyable.

Posted in: Trends

Unlike advertising with traditional media, digital displays can communicate messages, on the fly, specifically tailored for the consumer.  This makes digital advertising very influential in buying decisions.

Retailers can show an incredibly diverse mix of ads and content over their digital network, affecting sales in a positive way and reaching consumers right at the point of purchase.  Not only can in-house ads be displayed, but retailers can also sell ad space on their network to third party advertisers to increase revenue and ROI (Return on Investment).  Digital advertising networks also allow both the in-house and out of house advertisers to deliver and change ads without the need to physically interact with the screens, making it easier to keep content current and effective.

Content can also be customized and developed for specific locations to target the expected audience.  For example, if 18-24 year olds are the primary shoppers in the entertainment department in the early evening, retailers can play advertisements specific to that demographic.  This makes the content more relevant to the consumer.  By targeting the customers with specifically focused messages, digital displays increase consumer engagement, dwell time, and screen views.  With all these features, digital signage increases sales and continued ROI.

Digital display advertising allows advertisers to know when and where their content is being played, making it much easier to measure the success of the ad.  Retailers can offer special promo codes in the ads on the screen, allowing them to track the success of the display.

Digital advertising, combined with advertising, is an incredibly powerful tool that will enhance the consumer experience, increase sales and attract customers.

Posted in: Trends

Brand awareness is a term used to describe how familiar potential customers and current customers are of your company name, products and services you provide.  Building brand awareness can be done a number of different ways, but one of the newest and most creative ways to do so is through digital signage.

Digital signage will help you build brand awareness by providing an interactive, educational experience for customers to learn more about your products and services.  You can use digital displays or electronic message boards to offer product demonstrations, which will help a potential consumer understand the product better and become more confident and familiar with your brand.  Confidence in your product will help to build brand loyalty and awareness.

Digital signage displays will complement existing print, television, radio and internet advertising by bringing them to life in the store.  This allows you to display your content and advertising at the point of purchase where it will be most effective in increasing brand awareness and sales.  You can quickly and easily update digital signs in order to highlight special promotions, new features and services and even new products.  Dynamic, eye-catching content will get potential customers interested in learning more about your product, inspiring them to purchase your brand instead of another brand offering a similar product.

An added benefit of using digital signage to build brand awareness is that the content can be easily and frequently updated, unlike printed media in a store.  Using a digital display eliminates the cost and waste of traditional printed signs that can become outdated quickly.

Combining a digital marketing strategy with your existing brand building campaign can help to build confidence in your products and services.  Connecting with your existing and potential customers in an entertaining and interactive way will make your brand stand out from all the rest.

Posted in: Trends

Businesses are always looking for ways to improve employee communications and with digital signage you can do just that.  Instead of sending an email that employees will skim or could overlook, include your message on a digital display that everyone will notice and give them something to talk about.  Digital signage is a great platform to give recognition to your top sales representative, acknowledge employee birthdays and milestones or congratulate a department on reducing costs.

Reinforcement is another aspect of digital signage.  Some ideas include: posting safety reminders, employee contest information, performance statistics and any other content you need to relay to your staff.  Digital signage will grab their attention and make your company messages “pop” with eye appealing visuals to enhance your content. 

Digital signage can also be used to lighten the mood with daily content updates like jokes, riddles, funny images, motivational quotes and “today in history” information.  These can be mood shifting items that refocus and motivate your employees to make each day the best it can be.

Let digital signage inform, acknowledge and motivate your staff today!

Posted in: Trends

get started toolbox

You have heard all the buzz about digital signage but you don’t know if it’s the right move for your company.  Here are some items to look at as you plan your investment into digital signage.  The first thing to consider is your customer traffic patterns.  Remember people will not go out of their way to read your advertising so you need to have a clear understanding of who your customers are and their traffic patterns so you can strategically place your displays.

The next step is to really know and understand your customer.  Many businesses think they know their customers but this involves knowing on a deeper level.  It is best to consult advertising specialist in this evaluation.  They are very familiar with patterns of types of people and their likes and dislikes.  Once you have a good understanding of your customers you need to develop a content strategy.  You’re content needs to strike a chord with your customers, the better you know your customers, the better you can design your content to appeal to them.

Another important key to getting started is to evaluate what tools you already have in your toolbox.  Your website, any social media promotions, sales materials.  All of these are great sources of content for your design.  You can also know the track record of what was successful and what wasn’t to help you design even better campaigns.

Posted in: Trends

When digital signage first emerged on the scene it was viewed by the marketplace as just that, signage that was in the digital form.  That would mean then that the people you want to attract would be viewers.  People that will look at your display, read the information and go about their day.  It wasn’t thought of as something to keep someone engaged or for them to participate in, until today.  The industry leaders suggest that if a company designs their content for viewers rather than users, they are missing a huge opportunity.

Content should be made for users of your digital display.  You want them to seek your display out for information.  Providing information that the consumer would need to check on a regular basis will ensure that people will come back time and time again to your display for that information.  Content such as weather, time, news, sports information and the like all are geared more toward users than viewers.  People become accustomed to the new technology for basic information.  For example, there can be a huge art piece that is a functional clock in a waiting room yet people don’t know it’s even there.  They are looking for a digital clock display.  We are used to seeing the time on our phones or the bottom of a TV screen and that’s where we look for it.  This was shown in a medical office where tons of suggestions came in to add the time in the lobby, only to be told there was a huge clock on the wall.  People don’t look there for that information anymore.

Use your digital display to drive the users there on a regular basis.  They will look at the sign to see the temperature outside but will also be exposed to your company message at the same time.  If all that is on the screen is your company message, they will look at it the first time and won’t seek it out again.  Don’t forget the “What’s in it for me?” perspective from the user.  

Going Mobile!

Posted in: Trends

Going Mobile

One of the biggest trends today in shopping is the use of mobile devices.  More and more shoppers use their mobile device in the store to shop prices, look for coupons or sales, take pictures of the item to get friends opinions or use to comparison shop later. In some cases the shoppers actually make the purchase on the mobile device right there in the store.  While digital signage can’t pretend to get too specific for people there are ways to help the consumer make a decision right then and there.

Digital signs can be created to proved customer up to the minuet information on pricing in other store or online (assuming your store is the best option), it can provide information about coupons and sales, saving the consumer time and effort looking them up on their mobile device.  One such way is to put the QR (quick response code) on the sign itself allowing the customer to scan the code and immediately get all the information they were looking for.  The easier you make it for the consumer, the more likely they are to purchase.

Another option for the signage would be to post Facebook and Twitter comments about your products on the sign.  People are always looking for reinforcements for purchases.  More and more people rely on the product reviews online.  Why not put the QR code that will take them to product reviews?  This can eliminate someone taking a picture and then waiting for feedback from friends and family.  Knowing in advance what others thought about the product can be a huge timesaver.  Especially if the product is an expensive one.  Many people will not buy it until they have been able to look up the reviews and price shop online, typically then they will end up buying it online as well. If you can provide them the links to all this information right in your store, the number of impulse sales will increase as well as customer satisfaction.