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Digital Signage Articles

Posted in: Applications, Industry, Trends

Restaurant Digital Signage ExampleDigital signage for restaurants offers a number of advantages over traditional signs and menu boards. Using a digital sign or digital menu board can help restaurant owners and operators save time and money, ease marketing efforts, and make daily operations run smoother.

Cost Savings

A primary concern for many restaurant owners when considering the change to a digital signage solution is the initial cost. But with the cost of newer high-resolution TVs and commercial displays ever decreasing, and the costs of traditional signs and print media staying the same, digital signage offers a clear advantage. Another distinct cost advantage is that despite a larger upfront investment, restaurant digital signage equipment only needs to be purchased once. Old-fashioned signs and print media must be re-ordered and paid for every time a change is needed. With digital signs, changes can be made with a few simple mouseclicks and keystrokes. Since there's no need to keep ordering new media, the cost savings over time is enormous.

Marketing and Promotions

Digital signage in restaurants can also make marketing efforts a breeze. Gone are the days of having to send your design to the printer and wait. If you want to display a new promotion in your restaurant, digital signage lets you quickly setup your promotion and push it to your display. Have a tasty new menu item? Uploading HD photo and video to a digital sign is a fast and easy solution to show it off to your customers.

Many restaurants offer specials during different days of the week, or times of day. Promotions for daily specials, happy hour drink specials, and lunch or dinner specials can all be automated and scheduled to display at specific times using digital signage.

Does your restaurant host live music or show sporting events? Make sure to let your customers know when the next band is playing, or remind them to stop in for a drink to catch the home team's next game. Since announcing new events like these requires constantly updating the information, this would not be practical for traditional signs. Digital signage makes this easy and is sure to grab people's attention.

Update Anytime and From Anywhere

Did the price of one of your main ingredients just go up, forcing you to charge a bit more for some of your food items? Digital signage lets restaurant managers change menu board prices instantly, rather than taking a hit for the price difference, or make physical changes to a regular sign board.

For those who can't always be at their restaurant, or those who manage a chain of restaurants, digital signage provides an easy solution to updating sign content. With a basic internet connection, you can easily update all your digital signs from anywhere. No more reaching or getting up on a ladder to change items on old-fashioned menu boards.

Choosing The Right Digital Signage

The features mentioned above are available on most modern digital signage systems, however you should always check with the provider to make sure their products will meet your particular needs. Some features such as scheduling and accessing the digital sign software remotely over the internet may not be available from every manufacturer. Exhibio digital signage systems are capable of delivering all the solutions presented in this article. You can contact Exhibio here for more information.


Posted in: Applications

energy surges

Power and surge protection is something that is often overlooked when deploying a digital signage system, especially in small or hasty setups. Just like PCs and other sensitive electronics, digital signage equipment requires protection from electrical impurities in order to run efficiently and prevent damage. When deploying new digital signs, taking the time to plan accordingly will ensure steady operation and long life from these devices.

Sudden surges, power outages, and other electrical issues are a common cause for flickering displays, abrupt reboots of digital signage players, and burnt-out internal electronics. Problems like these can be a huge headache and generate costly repairs for businesses, but they can be easily avoided.

Using an uninterruptible power supply (UPS) with a battery backup is generally the best solution for power protection. In the event of a power outage, not only will a UPS keep your digital signs running, it can even prevent you from losing unsaved data when editing or working on new sign content. However, these units can sometimes be too bulky or heavy to deploy efficiently in every situation.

If a UPS is not suitable or unavailable for the digital signage application, using a basic surge protector is the next best thing. Surge protectors don't necessarily need to be the ordinary, long power strips either. If aesthetics or physical footprint are of great concern, mountable and more ergonomic solutions can be used. Smaller surge protectors are even available that can fit directly over standard power outlets.

Posted in: Applications

Digital signage and airports

Airports are now using digital displays to reduce cost and work more efficiently for travelers.  The digital network can be used for check-in kiosks, ticketing and gate computers and can be adapted to meet nearly every need of the facility.

Gates and check-in locations can be assigned through the network and airport staff can automatically update them with the appropriate airline logo, carrier-flight listings and flight status information at the gate.  Doing this allows more flexibility and gives personnel the ability to easily update airline assignments as conditions change.  This eliminates the need for hard signs and printed material, reducing cost to the airport.

Staff-facing terminals are vital to managing baggage flow, fuel, catering services and maintenance workers throughout the facility.  Baggage handlers can easily find a flight and activate baggage directories while updating the displays located at each carousel from a central location, making it easier for traveler’s to locate their luggage.  Wayfinding kiosks can also be set up throughout the airport, helping visitors find their way to the right location.  Staff can also update flight and baggage information, display visual messages, and manage ticket counter assignments which increases their efficiency and can ultimately improve the passenger’s experience.

Customs and Border Protection personnel can use a digital network to manage traffic flow and direct passengers to the appropriate lines, expediting processing through checkpoints.  Displays can also carry multilingual messages to help route travelers arriving on international flights to baggage claim, customs, or help desks located throughout the airport.

Electronic message boards can contain welcome messages and be easily updated with emergency alerts and weather information, keeping travelers well informed.  In waiting areas, the digital network can stream live television to help reduce perceived waiting times which also helps to improve the traveler’s experience in the airport.  They can also be used to advertise local events, hotels, car rentals, attractions and special promotions within the airport. 

Posted in: Applications

Signage in the courtroom

Digital displays are now being incorporated in courthouses to provide important information and wayfinding to visitors.  Electronic message boards located in the main entrance and lobby can inform visitors of security checkpoint procedures.  These screens provide information on emptying pockets and handbag checks, as well as cell phone and weapon policies.

These digital signs can also be integrated with existing case management and the daily docket to allow visitors to quickly find the information they need and continue to the proper location within the courthouse.  This eliminates congestion and crowding in high traffic areas within the facility.  By integrating with the courthouse’s current system, this digital network can also monitor caseloads and courtroom utilization to help the staff use space and resources more efficiently.

Another important benefit to digital displays in the courtroom is that the system can be updated on the fly to display important alerts and emergency information.  This helps to quickly inform staff and visitors of important evacuation or other safety procedures necessary to keep everyone safe.

Posted in: Applications

Digital signage screens are a welcome new addition in many sports venues.  These networks are improving communication, engaging teams, team management and fans alike.

Through the digital network, dynamic communication between management and players has never been easier.  Trainers can easily keep players up to date on important messages, alerts, safety reminders and statistical information.  The electronic message boards can be quickly updated, reminding players of team meetings, game strategies, opposing team weaknesses or even when it’s time to board the team bus to head to the next game.

Web-based content, videos, highlights, league standings, individual player statistics and other custom message boxes can be displayed in locker rooms.  Fans could also be allowed to submit messages to the team which can be shown as scrolling text on a display to help boost team morale.

Public displays can keep fans up to date on team news, standings, highlights and any special achievements or titles won by their team or individual players.  Digital signage advertising can be used to display special deals at concession booths throughout the venue or to promote upcoming team-sponsored events and programs.

Posted in: Applications

Hosptial digital displays

Hospitals and other healthcare facilities are using digital signage now to help improve the experience for patients and visitors.  Digital displays can help reduce anxiety for patients and their families by providing information about the treatment before the patient undergoes the procedure.  The content that is streamed can be specific for each department.  For example, in the cardiology unit of a hospital, the display can educate patients on cardiovascular health and in the trauma unit, a display in the waiting room could offer comforting messages to families waiting to see a loved one.

When placed in waiting rooms, digital displays help to reduce perceived wait times and make the waiting room experience more enjoyable by streaming educational and engaging content for visitors.  This content can also promote new products or services, wellness and prevention events, classes and hospital sponsored screenings.  Interactive touchscreen kiosks can be placed in waiting areas to help patients register upon arrival, fill out new profiles and update their information.  These kiosks can also offer wayfinding with diagrams, interactive maps and step by step directions from one point to the next to help patients find their way around.

Digital displays can also be placed in medical staff lounges to inform staff of policy and procedure changes, training opportunities, and other important notices.  Electronic message boards in break rooms can also stream educational material, showcase doctor and staff awards and accreditations and help medical staff feel appreciated while keeping them up to date on important news.  Electronic message boards can also be used to replace traditional whiteboards in nurses’ stations and operating rooms to improve efficiency, communication and coordination of nurses and doctors. 

Posted in: Applications

Houses of worship are using digital signage to reduce costs, inform members, and improve the quality of their services.

Digital displays can greatly enhance the visual experience of a service by displaying depictions of scripture, videos related to the sermon, or even just beautiful pictures.  Through simulcast technology, viewers can see from any seat, regardless of distance or angle.  Key points, scripture, and important notes can be displayed so that hearing impaired members can be more easily included.  User-created content and multiple videos can be streamed on dynamic digital displays to bring a much more interactive, touching experience to special ceremonies and services.

Rather than dealing with messy bulletin boards plastered with flyers and static posters, why not use a digital display to more neatly inform members of community events, service schedules, and member announcements?  Displays can be strategically placed in order to keep all of your members up to date on everything that’s going on.  With touchscreen kiosks located near the entrance, guests can easily get information about the facility without interrupting the service.

Since digital signs can be easily updated and can stream as many messages as you need to on one screen, you no longer need to rely on bulletin boards.  This can help eliminate the costs and clutter associated with posters, banners, flyers and other printed materials.

Church Digital Signage
Posted in: Applications

museums using the future to connect the past

Museums are always looking to improve their visitor's experience and with digital signage they can do just that.  Digital signage provides exhibits with a friendly and interactive learning experience that conserves space and eliminates the cost of printed materials.

When looking to update printed materials the cost is always a deterrent.  Digital signage enables museums to update their information on the fly and incorporate stunning visuals to pull the visitors' eyes to the content.  Digital signs can be placed on a pedestal or wall mounted to save space allowing for more exhibits within the same area.

Visitors can also use digital signage to easily explore the museum.  These interactive guides can be built right into the displays for the exhibits or can be set up in separate kiosks.  Whether guests are looking for a specific exhibit or even just the restroom, digital signage can get them there.  Many options are available, such as static maps, interactive maps, and path drawing.  Each can be customized to best suit the needs of the museum.

With digital signage, interactive learning is just a touch away.  Visitors can use touch screen displays to view on demand content including videos, images and detailed information regarding each exhibit.  Digital signage can also be customized to welcome schools and tour groups to add a personal touch.   Interactive displays get visitors involved with history and as a result improve everyone’s experience at the museum.