Posted in: Trends
Digital displays are helping movie theaters increase profits by driving concession sales to customers before the show. The displays are attractive to movie goers, enticing them to make purchases they might otherwise pass up.
Electronic message boards replace static signs and have become an integral part of concessions sales. They draw customers’ attention better and are more cost effective. There is no need to pay to have traditional signs printed and designed and replaced often as prices and promotions change. The ability to make real-time changes to pricing and menus also helps to save time and money for theaters. The network can be updated as often as needed, allowing theaters the flexibility to display special pricing or menu items at specific times of the day as well.
With a digital network, once a design is selected it can be pushed to every location within minutes and all of the signage can be managed from a central location. The displays can also be customized to run region-specific promotions, pricing and menus. Advertising slots can also be sold to 3rd party advertiser in order to promote their brands in the concession stands. Digital displays also offer the flexibility to create one-time use menus for special events or exclusive screenings.
Not only are digital signs increasing concession sales, they are also being used as a more efficient way to list show times, movie titles, ratings, ticket pricing and other information. Displays are able to show movie trailers and posters, which entertains customers in line and reduces their perceived wait time, making their experience in the theater more enjoyable.
Posted in: Applications
Airports are now using digital displays to reduce cost and work more efficiently for travelers. The digital network can be used for check-in kiosks, ticketing and gate computers and can be adapted to meet nearly every need of the facility.
Gates and check-in locations can be assigned through the network and airport staff can automatically update them with the appropriate airline logo, carrier-flight listings and flight status information at the gate. Doing this allows more flexibility and gives personnel the ability to easily update airline assignments as conditions change. This eliminates the need for hard signs and printed material, reducing cost to the airport.
Staff-facing terminals are vital to managing baggage flow, fuel, catering services and maintenance workers throughout the facility. Baggage handlers can easily find a flight and activate baggage directories while updating the displays located at each carousel from a central location, making it easier for traveler’s to locate their luggage. Wayfinding kiosks can also be set up throughout the airport, helping visitors find their way to the right location. Staff can also update flight and baggage information, display visual messages, and manage ticket counter assignments which increases their efficiency and can ultimately improve the passenger’s experience.
Customs and Border Protection personnel can use a digital network to manage traffic flow and direct passengers to the appropriate lines, expediting processing through checkpoints. Displays can also carry multilingual messages to help route travelers arriving on international flights to baggage claim, customs, or help desks located throughout the airport.
Electronic message boards can contain welcome messages and be easily updated with emergency alerts and weather information, keeping travelers well informed. In waiting areas, the digital network can stream live television to help reduce perceived waiting times which also helps to improve the traveler’s experience in the airport. They can also be used to advertise local events, hotels, car rentals, attractions and special promotions within the airport.
Posted in: Applications
Digital displays are now being incorporated in courthouses to provide important information and wayfinding to visitors. Electronic message boards located in the main entrance and lobby can inform visitors of security checkpoint procedures. These screens provide information on emptying pockets and handbag checks, as well as cell phone and weapon policies.
These digital signs can also be integrated with existing case management and the daily docket to allow visitors to quickly find the information they need and continue to the proper location within the courthouse. This eliminates congestion and crowding in high traffic areas within the facility. By integrating with the courthouse’s current system, this digital network can also monitor caseloads and courtroom utilization to help the staff use space and resources more efficiently.
Another important benefit to digital displays in the courtroom is that the system can be updated on the fly to display important alerts and emergency information. This helps to quickly inform staff and visitors of important evacuation or other safety procedures necessary to keep everyone safe.
Posted in: Applications
Digital signage screens are a welcome new addition in many sports venues. These networks are improving communication, engaging teams, team management and fans alike.
Through the digital network, dynamic communication between management and players has never been easier. Trainers can easily keep players up to date on important messages, alerts, safety reminders and statistical information. The electronic message boards can be quickly updated, reminding players of team meetings, game strategies, opposing team weaknesses or even when it’s time to board the team bus to head to the next game.
Web-based content, videos, highlights, league standings, individual player statistics and other custom message boxes can be displayed in locker rooms. Fans could also be allowed to submit messages to the team which can be shown as scrolling text on a display to help boost team morale.
Public displays can keep fans up to date on team news, standings, highlights and any special achievements or titles won by their team or individual players. Digital signage advertising can be used to display special deals at concession booths throughout the venue or to promote upcoming team-sponsored events and programs.
Posted in: Applications
Hospitals and other healthcare facilities are using digital signage now to help improve the experience for patients and visitors. Digital displays can help reduce anxiety for patients and their families by providing information about the treatment before the patient undergoes the procedure. The content that is streamed can be specific for each department. For example, in the cardiology unit of a hospital, the display can educate patients on cardiovascular health and in the trauma unit, a display in the waiting room could offer comforting messages to families waiting to see a loved one.
When placed in waiting rooms, digital displays help to reduce perceived wait times and make the waiting room experience more enjoyable by streaming educational and engaging content for visitors. This content can also promote new products or services, wellness and prevention events, classes and hospital sponsored screenings. Interactive touchscreen kiosks can be placed in waiting areas to help patients register upon arrival, fill out new profiles and update their information. These kiosks can also offer wayfinding with diagrams, interactive maps and step by step directions from one point to the next to help patients find their way around.
Digital displays can also be placed in medical staff lounges to inform staff of policy and procedure changes, training opportunities, and other important notices. Electronic message boards in break rooms can also stream educational material, showcase doctor and staff awards and accreditations and help medical staff feel appreciated while keeping them up to date on important news. Electronic message boards can also be used to replace traditional whiteboards in nurses’ stations and operating rooms to improve efficiency, communication and coordination of nurses and doctors.
Posted in: Trends
Unlike advertising with traditional media, digital displays can communicate messages, on the fly, specifically tailored for the consumer. This makes digital advertising very influential in buying decisions.
Retailers can show an incredibly diverse mix of ads and content over their digital network, affecting sales in a positive way and reaching consumers right at the point of purchase. Not only can in-house ads be displayed, but retailers can also sell ad space on their network to third party advertisers to increase revenue and ROI (Return on Investment). Digital advertising networks also allow both the in-house and out of house advertisers to deliver and change ads without the need to physically interact with the screens, making it easier to keep content current and effective.
Content can also be customized and developed for specific locations to target the expected audience. For example, if 18-24 year olds are the primary shoppers in the entertainment department in the early evening, retailers can play advertisements specific to that demographic. This makes the content more relevant to the consumer. By targeting the customers with specifically focused messages, digital displays increase consumer engagement, dwell time, and screen views. With all these features, digital signage increases sales and continued ROI.
Digital display advertising allows advertisers to know when and where their content is being played, making it much easier to measure the success of the ad. Retailers can offer special promo codes in the ads on the screen, allowing them to track the success of the display.
Digital advertising, combined with advertising, is an incredibly powerful tool that will enhance the consumer experience, increase sales and attract customers.
Posted in: Industry
Digital signage offers many benefits that traditional static signs don’t. These dynamic displays are incredibly versatile, eye-catching, and excellent tools for communication.
Because these displays can be programmed with animations, videos and sound digital signs grab the attention of the audience far better than a simple static sign. Content can be vibrant, dynamic and full of motion and exciting images, making it hard to ignore.
Unlike static signage, digital displays can deliver an up to date and focused message directly to the target audience. For example, a retail environment may have their houseware screens advertising discounts on knives and cookware, while the entertainment screens are displaying the new movie releases. Digital signs are easy to update and can display multiple messages or images on one screen, making it easier to make a greater impact on the audience.
Centralized control of the digital signage network allows control of hundreds or thousands of displays from one location. This ensures quality and consistency with minimal resources required to manage the network. Digital signage allows content changes as often as needed without any additional cost.
For most industries that still rely on print, each time their message or campaign changes, they have to pay to have all of their printed materials reprinted with the new information. This can become costly over time but digital signs can eliminate the cost of printing and distributing static signs and fliers. While digital displays may require a higher initial investment than printed materials, they can still be cost effective and even earn revenue. Ad space can be sold on the digital network to third parties, which will help recoup the cost of getting started.
Digital signage is easy to use and offers great benefits such as focused message delivery, centralized control over all displays, versatility and can be easily adapted to the specific demographics of the target audience.
Posted in: Trends
Brand awareness is a term used to describe how familiar potential customers and current customers are of your company name, products and services you provide. Building brand awareness can be done a number of different ways, but one of the newest and most creative ways to do so is through digital signage.
Digital signage will help you build brand awareness by providing an interactive, educational experience for customers to learn more about your products and services. You can use digital displays or electronic message boards to offer product demonstrations, which will help a potential consumer understand the product better and become more confident and familiar with your brand. Confidence in your product will help to build brand loyalty and awareness.
Digital signage displays will complement existing print, television, radio and internet advertising by bringing them to life in the store. This allows you to display your content and advertising at the point of purchase where it will be most effective in increasing brand awareness and sales. You can quickly and easily update digital signs in order to highlight special promotions, new features and services and even new products. Dynamic, eye-catching content will get potential customers interested in learning more about your product, inspiring them to purchase your brand instead of another brand offering a similar product.
An added benefit of using digital signage to build brand awareness is that the content can be easily and frequently updated, unlike printed media in a store. Using a digital display eliminates the cost and waste of traditional printed signs that can become outdated quickly.
Combining a digital marketing strategy with your existing brand building campaign can help to build confidence in your products and services. Connecting with your existing and potential customers in an entertaining and interactive way will make your brand stand out from all the rest.